Kamis, 30 Oktober 2014

[Y856.Ebook] Download PDF The Last King of Legends: In the Face of Trials - Book Two, by Serafia Cross

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The Last King of Legends: In the Face of Trials - Book Two, by Serafia Cross

The dying sixteen-year-old king of Jerusalem, King Baldwin IV, stands alone between his greatest enemy and his kingdom's certain end.

  • Sales Rank: #2209733 in Books
  • Brand: Brand: Booklocker.com, Inc.
  • Published on: 2012-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .78" w x 5.51" l, .96 pounds
  • Binding: Paperback
  • 378 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
The author was very descriptive and made a person feel and see the story unfold.
By Marion Lawson
Thoroughly enjoyed the book and it gives accounts of a real person's life, accomplishments and trials. The King is definitely a good role model. The book would be good for teenagers to read as the King became king at a very early age.

Looking forward to the next book in the series.

See all 1 customer reviews...

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Selasa, 28 Oktober 2014

[L981.Ebook] Download Ebook Buzz: Harness the Power of Influence and Create Demand, by Marian Salzman, Ira Matathia, Ann O'Reilly

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Buzz: Harness the Power of Influence and Create Demand, by Marian Salzman, Ira Matathia, Ann O'Reilly

How to master the power of buzz
Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

  • Sales Rank: #3943922 in Books
  • Published on: 2003-04-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 6.30" l, 1.03 pounds
  • Binding: Hardcover
  • 256 pages

Review
"Marian Salzman has a knack for telling you what you'll be doing before you know it yourself." (The Observer, 29 June 2003)

"...an enjoyable read, liberarally peppered with illuminating and insightful case studies..." (Marketing, 3 July 2003)

“…well covered…” (Gulf Business, July 2003)

“…brand owners must get their wares talked about. The question is: how? The authors of Buzz... believe they have an answer…”(Financial Times, 24 July 2003)

From the Inside Flap
It’s the most effective, least expensive way to put your brand name on the tip of everyone’s tongue and turn potential customers into paying customers. But buzz doesn’t just happen; you have to make it happen. How do you start buzz? How do you grow it? How do you make it work in a big way? In Buzz, three of the world’s most successful buzz brokers reveal the highly successful formulas they have used to set tongues wagging on behalf of such major brands as America Online, Esprit, and Nintendo.

Euro RSCG’s Marian Salzman, Ira Matathia, and Ann O’Reilly don’t just talk theory; they show you how buzz marketing works. They walk you step by step through the process of identifying Alphas and Bees, influential individuals who can best ensure that your message is spread to your target audience. They also present proven techniques for creating the illusion of spontaneity, taking advantage of existing social networks to carry your message just where you want it to go, and managing dialogue in a way that puts consumers to work for you.

Presenting case studies from successful buzz marketing campaigns for Kate Spade, Bulgari, Ford, Nokia, and Apple, this make-it-happen guide gives you the inside story on how person-to-person influence really works. You’ll also find out how effective shock ads really are, how to manipulate a brand’s momentum, and which products and services are most likely to benefit from a buzz campaign.

You’ll discover the different kinds of buzz, including viral marketing via the Internet, seeding, and roach bait, and learn how to determine which type will work best for a given brand or campaign. And, throughout the book, you’ll find "Build the Buzz" tips that suggest innovative techniques for going beyond simple buzz to generate continued brand loyalty.

There’s plenty of buzz about buzz, but until now there has been precious little useful information. From now on you’ll be in the know. So read Buzz and find out what all the buzz is about.

From the Back Cover
Praise for Buzz

"Buzz is ‘step-ahead marketing’ at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It’s pure dynamite."
–Kevin Lane Keller
E. B. Osborn Professor of Marketing,
Tuck School of Business at Dartmouth

"As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of buzz. And as they do so authoritatively demonstrate, that buzz must be authentic–cultivated from the ground up via real experiences."
–B. Joseph Pine and James H. Gilmore
coauthors, The experience economy

"When Marian Salzman enters a room, she sucks out all the ennui, stagnation, and negative thinking–instantly replacing it with excitement, joy, and just plain buzz. If Marian’s spreading it, you need to catch it!"
–Seth Godin
Author, Purple Cow

"Here’s the buzz about this book: It’s smart, it’s timely, and it’s on target. If you want to apply the power of one of the oldest forms of marketing to some of the newest challenges in business, Buzz will show you how it’s done. Spread the word: This is a honey of a book!"
–Alan M. Webber
Founding Editor, Fast Company magazine

"All marketing practitioners are increasingly aware of the need to go well beyond the obvious in terms of communicating and building brands. This book caters admirably to that need, both in terms of the superb sweep of existing knowledge it puts together, as well as the insightful examples that the authors have pulled in from their own experience. As we make the transition to the 21st century, this is a must-read for all serious marketers."
–Anish Gupta
Director, Strategic Support Services, Reckitt Benckiser

Most helpful customer reviews

5 of 5 people found the following review helpful.
Not a deep dive
By P. Mykleby
Buzz relies on its anecdotes and case studies to provide insight and explanation of the topic. The example-ware is interesting enough to keep the pages turning--the book's an easy read--but I was hoping for more. Using a diving analogy, if great business texts were scuba diving, Buzz would be snorkeling. While some of the material was thought-provoking, the text casually cruises around, and never really gets down below the surface.

If you're looking to get an idea of post-Barnum, modern influence marketing, Buzz works. If you're looking for exhaustive analysis of the title material, descriptive techniques, or methods, this may not be the book for you.

As an aside, there are repeated references to the authors' own company, which only detract from the work.

A footnote: The book includes an entire chapter on and shock and negative marketing. By virtue of posting this review, I realize I'm contributing to Buzz' own buzz.

5 of 6 people found the following review helpful.
EURO-RSCG MOUTHPIECE, LACKS FOCUS, BUT INTERESTING CASES
By Nearly Nubile
When used in the context of marketing, the word "Buzz" usually conjures up connotations of PR or creative activities executed in unprecedented ways, rather than old-school advertising.
That's a notion that the EuroRSCG authors of this book clearly do not share. Everything even remotely within the gamut of marketing is smooshed in to this all-encompassing treatise. No reason, they felt for instance, to leave out traditional creative that successfully carries "shock value" (e.g., voyeuristic ads) and thus by implication, "buzz."
Personally, I was specifically interested in examples of usage of new media such as mobile phones or blogging, but both these issues get abysmally meagre mention in the book. A case of Amnesty International from Netherlands is mentioned regarding the use of SMS. As for blogs, we are recommended, in 2 paltry pages of coverage, to keep ourselves "apprised" with what users around the world may be writing about our brands.
That's a bit like saying corporate governance is crucial for business, so well, keep your accounts clean. Right. How about a conceptual or theoretical framework, or even just a couple of concrete suggestions to actually DO something about it?
While the case studies are occasionally nifty -- e.g., MTV's hold on the spring break season for the youth in US; or Nando's in South Africa which uses creative advertising to position itself against McDonalds and KFC -- the book simply flip-flops all across the board trying to flesh out the fashionable catchet of buzz.
In the absence of any directional guidelines about how to CATALYZE such "buzz," the book falls a bit short of it promised claims. I'd still give it a 3/5 for a pretty interesting marketing read in general, it's just the title that's a bit of a gyp.

1 of 1 people found the following review helpful.
Great for predicting the past
By Easy Writer
"Buzz" has about 10 pages of educational reading. The concept of alphas (also called early adopters) and betas (the buzzing group that copies the early adopters and brags about it to others) is great.

The rest of this book is a waste of time. The authors constantly trot out examples of things that went viral, but don't know enough about it to actually explain how it went viral. They weren't involved in the early planning to identify the alphas, and they don't give good explanations for what exactly made the betas adopt the alphas' ideas, so every anecdote is a smug exercise in predicting the past. "You see," the authors seem to say, "here's an example of something that became viral, which demonstrates we know what we're talking about." It's easy to retrofit your theory to fit an anecdote, but it's lazy and obvious to an intelligent reader.

In the end, an interesting framework followed by a history lesson of things that became viral does not give a marketer enough information to replicate it. And the authors' annoying habit of constantly name-dropping their agency name reveals, I think, what this book was really intended for - a customer giveaway that might generate some buzz for them. I'm not biting. And neither should you.

See all 12 customer reviews...

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Jumat, 24 Oktober 2014

[G347.Ebook] Ebook Download Dimensions of Social Welfare Policy (7th Edition), by Neil Gilbert, Paul Terrell

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Dimensions of Social Welfare Policy (7th Edition), by Neil Gilbert, Paul Terrell

Dimensions in Social Welfare Policy provides a comprehensive and widely-used  framework for analyzing social welfare policies.  


 

The text encourages readers to develop their own thoughts on social welfare policy and to explore policy alternatives. Theoretical points are illustrated with examples from a cross-section of program areas including income maintenance, child welfare, model cities, day care, community action, and mental health. The Seventh Edition continues to include a broad overview of the most recent policy trends in the advanced welfare states related to eligibility, finance, delivery, and benefit designs.

  • Sales Rank: #397542 in Books
  • Brand: Brand: Pearson
  • Published on: 2009-03-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .50" w x 6.90" l, 1.00 pounds
  • Binding: Paperback
  • 312 pages
Features
  • Used Book in Good Condition

From the Back Cover

Dimensions in Social Welfare Policy provides students with the most comprehensive and widely-used theoretical and conceptual framework for analyzing the design of a wide range of social welfare policies.

Highlights of the Sixth Edition

  • Provides the most comprehensive and widely-used analytical frameworks for understanding the design of social welfare policy, enabling students to identify alternative choices and to understand the consequences of each alternative.
  • NEW chapter broadens the scope of this text by applying the social policy framework to international policy trends (Chapter 9).

Reviewer responses
“As an instructor, I find this text soundly organized and understandable. The text covers content in both depth and breadth and the content is appropriate for graduate level education. I particularly like the way the authors encourage critical thinking through the presentation of information without attempting to provide simplistic answers or solutions to social policy questions and problems.”
Myrna D. Bocage, Simmons College

“The conceptual framework gives students an organized, systematic approach to examining social welfare policies in-depth. Using this framework fosters students' ability to engage in conceptual and analytical thinking, including consideration of underlying values and assumptions regarding policy choices. Additionally, the framework provides tools that will be useful over time; that is, students will be able to use the four dimensions and related concepts throughout their careers to analyze modified or new policies.”
Jan L. Hagan, University of Albany

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Most helpful customer reviews

10 of 11 people found the following review helpful.
On of the best introductions to social work policy ever.
By A Customer
This is an excellent book. I've used it in undergraduate (and graduate) courses here at the University of Chicago and have been VERY pleased with the result. Colleagues at Berkeley (where Professors Terrell and Gilbert teach) use it as well. It is quite possibly the most complete text on the subject I've ever used

7 of 9 people found the following review helpful.
Great Book
By Washington Irving
Given the history of this book, it is almost a classic. No course on Welfare policy could not refer to it.

0 of 0 people found the following review helpful.
Five Stars
By C. Hinkson
Needed this one for class and was extremely informative.

See all 6 customer reviews...

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Rabu, 22 Oktober 2014

[Y592.Ebook] Ebook Download Planetary Science: The Science of Planets around Stars, Second Edition, by George H. A. Cole, Michael M. Woolfson

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Planetary Science: The Science of Planets around Stars, Second Edition, by George H. A. Cole, Michael M. Woolfson

Since the publication of the popular first edition, stellar and planetary scientists have produced numerous new observations, theories, and interpretations, including the "demotion" of our former ninth planet Pluto as a dwarf planet. Covering all of these new discoveries, Planetary Science: The Science of Planets around Stars, Second Edition explains the science associated with the planets, the stars they orbit, and the interactions between them. It examines the formation, evolution, and death of stars and the properties of the Sun that influence the planets of the Solar System. Along with more problems, this second edition adds new material and improves some analytical treatments.

The book consists of two main components. For students unfamiliar with stellar properties or the overall structure of the Solar System, the first part gives a general picture of the system as a whole and the interrelationships of the bodies within it. It presents an overview of the nature of stars and the Solar System as well as important results obtained by scientific analysis.

The second component is a set of 43 appendices describing the majority of the underlying science required to explain the main features of the Solar System. These appendices cover a variety of specialized topics, from mineralogy to the mechanical interactions of radiation and matter.

End-of-chapter problems give students a quantitative understanding of stellar and solar system phenomena. The text shows how useful estimates of various quantities can be made even when characteristics of the system are not known with any precision. While the problems can be completed with a hand calculator, students are encouraged to use the Fortran computer programs provided on the book’s CRC Press web page.

Avoiding excessive details, this textbook offers a comprehensive account of stellar and planetary topics. It is suitable for students from a range of disciplines, including astronomy, geology, and earth sciences. The book provides students with an understanding of the nature of the Solar System and the influences that govern its behavior, helping them develop an appreciation of the forces that can influence our planet in the future.

  • Sales Rank: #2777663 in Books
  • Published on: 2013-06-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.30" w x 6.90" l, 3.30 pounds
  • Binding: Paperback
  • 607 pages

Review

"… a very comprehensive introduction to planetary science addressed to first-level students or self-learning readers. The main chapters provide pieces of information about topics related to solar planets and exoplanets and are supplemented by appendices, which give a broader physical and astrophysical context to these topics. … the book should be considered by lecturers as a good textbook for planetary science courses at universities and schools all over the world."
―Pure and Applied Geophysics, March 2014

"The book is an unusual combination of an account at a popular and very readable level of the origin of the solar system and some very detailed calculations regarding the basic physics that underpin all the processes. All students of the subject will find this later part invaluable. There are also many problems included that university students doing a formal course would find very useful."
―Iwan Williams, School of Physics and Astronomy, Queen Mary, University of London

Praise for the First Edition:
"This is a strong contender for a text suitable for an undergraduate course in planetary science … pitched at exactly the right level for an undergraduate physics or astronomy student … At the end of each chapter and topic there are one or two problems, well chosen to illustrate the material and to reinforce the reader’s understanding … if I were teaching a course on the solar system, I would certainly have this book on my desk and use it frequently."
―Jeremy B. Tatum, The Observatory

"… a useful contribution to the literature … The chapters and most of the topics end with one or two questions to which full answers are given―a welcome feature."
―B.W. Jones, Contemporary Physics, 2003,

"… good textbooks have been rare indeed, so this new edition by two eminent British professors of the subject is more than welcome, not just because it is overdue, but because it is excellent, one of the best in what is still a very limited field. Its quality derives from the broadly based knowledge of the authors and their consequent ability to expound on a wide range of topics … Best of all, they stick closely to the physics, and the treatment is richly quantitative, complete with problems at the end of each section … Care is taken throughout, even in the title of the book, to emphasize the universality of the principles involved … this is the book for anyone involved in teaching or learning the science of planets around stars."
―F.W. Taylor, Surveys in Geophysics

"Their book elegantly combines physics, mathematics, geophysics, and astronomy … The second part is refreshingly unusual, concentrating on 41 planetary science topics … The mathematical and physical approach is elegant, relevant, and at a typical second-year university level. This book encourages understanding and not mere assimilation of data."

―David Hughes, New Scientist, March 2003

"The authors take the information we know of our Solar System to form the basis of a generalized planetary science, which can then be applied to any external star system … The material would be appealing to students in physics, astronomy, geology, or other science majors looking for a comprehensive overview of planetary science. Even though this book is meant to be used as a textbook, the interested individual will find it engaging and instructive. Highly recommended for academic collections."
―E-STREAMS, Vol. 5, No. 11

"Overall the book achieves its goal of providing a basic text in planetary science, while providing instructors a fair amount of flexibility in drawing basic course material from the text as well as providing a useful reference for students. It also has a relatively large number of problems and exercises to illustrate the basic concepts … could very nicely serve as a basic text on which to build an advanced undergraduate or graduate-level course in planetary science."
―Robert H. Brown, Departments of Planetary Sciences and Astronomy, University of Arizona, USA

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Selasa, 21 Oktober 2014

[W247.Ebook] Ebook Free Counterfeit Gods, by Timothy J. Keller

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Counterfeit Gods, by Timothy J. Keller

  • Sales Rank: #1333277 in Books
  • Published on: 2010
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.83" h x .59" w x 5.08" l, .35 pounds
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Accessible and Challenging
By A_Power
This is the first Timothy Keller book I bought, after it was recommended in my Bible Study. I bought it in the hopes of being guided to clear up some of the accumulated "dirt" in my life, especially the sorts of things you stop noticing. In this, I was not disappointed.

The early chapters focus on the "usual" suspects such as Romantic Love, Money, Success. Later in the book, Keller delves even deeper into the idols that our society accumulates and which we buy into without even realising it. If the book starts challenging, these chapters really make you think, especially how each of us, and the church, fits into our broader society.

There are two things which I found particularly helpful about this book. The first is how it invites you to question your emotions - what makes you afraid, what makes you relieved, what stresses you? Keller offers simple, straightforward clues to spot the hidden idols in your life, which really help.

The second is how he links each chapter to a biblical character. My husband also read the book and he commented that we don't realise just how flawed many biblical characters are. We talk about how flawed the characters in the Bible are, but we often only focus on the surface phenomenon that make the character flawed. What we miss is the deep idols that many of them allowed into their lives, which are much easier to miss when we read the Bible.

I would highly recommend this book to any Christian. It is easy to read while being very challenging. It's also the kind of book you can get a lot of mileage out of - I personally intend to re-read it every so often to remind myself off that easy-to-ignore "dirt".

1 of 1 people found the following review helpful.
Get it!
By BM
Essential reading. Keller sketches the subtle yet powerful sin of idolatry. Writing late in the 1st century the Apostle John could say "keep yourselves from idols". I judge, Keller expands just what John meant.

0 of 0 people found the following review helpful.
Very helpful for believers and skeptics
By Christopher Eric Taylor
Tim Keller as usual displays tremendous insight into the human condition as well as the Western (specifically US) context. Those who are Christian and non-Christian will benefit greatly from the insights this book provides. Keller doesn't just leave you hanging with lofty concepts but also gives plenty of cross-cultural examples that make very clear the point that the human heart tends to bow down to anything other than the true God and that those other things always come up short of the fulfillment we all deeply desire.

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Sabtu, 18 Oktober 2014

[D134.Ebook] Fee Download The Holocaust in American Life, by Peter Novick

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The Holocaust in American Life, by Peter Novick

Prize-winning historian Peter Novick illuminates the reasons Americans ignored the Holocaust for so long -- how dwelling on German crimes interfered with Cold War mobilization; how American Jews, not wanting to be thought of as victims, avoided the subject. He explores in absorbing detail the decisions that later moved the Holocaust to the center of American life: Jewish leaders invoking its memory to muster support for Israel and to come out on top in a sordid competition over what group had suffered most; politicians using it to score points with Jewish voters. With insight and sensitivity, Novick raises searching questions about these developments. Have American Jews, by making the Holocaust the emblematic Jewish experience, given Hitler a posthumous victory, tacitly endorsing his definition of Jews as despised pariahs? Does the Holocaust really teach useful lessons and sensitize us to atrocities, or, by making the Holocaust the measure, does it make lesser crimes seem "not so bad"? What are we to make of the fact that while Americans spend hundreds of millions of dollars for museums recording a European crime, there is no museum of American slavery?

  • Sales Rank: #617493 in Books
  • Color: Red
  • Brand: Brand: Houghton Mifflin Harcourt
  • Published on: 2000-09-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .87" w x 6.00" l, 1.25 pounds
  • Binding: Paperback
  • 382 pages
Features
  • Used Book in Good Condition

Amazon.com Review
In the first decades following World War II, Americans rarely discussed the Holocaust. Now, remembering the Holocaust has become a fundamental part of Jewish identity; gentiles, too, view the Holocaust as a touchstone of moral solemnity. In The Holocaust and American Life, Peter Novick asks why, and his answers are both sensible and shocking. He explains the immediate postwar silence about the Holocaust by reviewing the basics of cold war politics: just after the liberation of the concentration camps, Americans were called upon to sympathize with "gallant Berliners" who resisted the Soviets and built a wall against Communism--an "enormous shift from one set of alignments to another," Novick notes. Novick then leads readers through the series of events that brought the Holocaust to the forefront of American consciousness--the trial of Adolph Eichmann, the Six-Day War, the Carter administration's Israel policy, and the construction of the Holocaust Museum in Washington, D.C.

Among Novick's most controversial ideas is his assertion that American Jews spoke softly of the Holocaust at first because they didn't want to be seen as victims; later, Jews decided that victim status would work in their best political interest. Or, as Novick puts it, "Jews were intent on permanent possession of the gold medal in the Victimization Olympics." The Holocaust in American Life is as carefully researched and argued as it is polemical and probing. Novick does not suffer Holocaust deniers lightly, and he is empathic toward victims and survivors, but he has no tolerance for false sentiment. One wishes that more people would ask, as Novick does, what kind of a country would spend millions of dollars on a museum honoring European Jewish Holocaust victims instead of a monument to its own shameful history of black slavery. --Michael Joseph Gross

From Booklist
Why has the Holocaust, five decades after its conclusion, remained such a burning issue in the consciousness of Americans, both Jews and Gentiles? After all, most historical events fade from memory with the passage of time and the deaths of those who directly experienced the events. Yet, despite the occurrence of more recent and certainly quite horrific mass atrocities, from Cambodia to Rowanda, the Holocaust continues to play a central role in American public discourse. In this unsettling and fascinating work, Novick, a Jew and a professor of history at the University of Chicago, examines how a variety of domestic and foreign events have moved Holocaust consciousness to the center of American life and kept it there. The author unhesitatingly probes touchy subjects, including the role of Holocaust consciousness in cold war politics, the "uniqueness" of the Holocaust, and even the supposed "obsession" of American Jews (few of whom are Holocaust survivors) with the Holocaust. This is an important work that is bound to irritate, even outrage, many readers. Jay Freeman

From Kirkus Reviews
An exceptionally interesting, prodigiously researched study of how the Holocaust has been understood and the uses to which it has been put, in Americanparticularly American Jewishpolitical, communal, and intellectual affairs. Novick (History/Univ. of Chicago; The Resistance Versus Vichy, not reviewed) notes that until about 1965, the Holocaust was marginalized in American life, subsumed under the Cold Wars political dynamics, as well as its cultural and pedagogic agenda. A wide variety of forces, from the Eichmann trial to the rise of identity politics and concomitant focus on victimization, led to the Holocaust becoming centered in American life. In the 1980s and particularly the 90s, with Holocaust education made compulsory in the high schools of several states, the erection of Holocaust memorials, and the opening of the Holocaust Museum in Washington, D.C., it came to have transcendent status as the bearer of eternal truths or lessons that could be derived from contemplating it. American Jewish leaders were instrumental in furthering this process, both to garner support for Israel and as part of their effort to deter assimilation. The Holocaust has achieved, in one of Novicks more polemically charged phrases, a perverse sacralization. Yet parts of his book seem to argue against this thesis, or at least to demonstrate that Holocaust- centeredness may be an ephemeral phenomenon. Novick notes how superficial, and sometimes opportunistic or manipulative, allusions to the Holocaust from both ends of the political spectrum have been; he wonders how long it will be before Holocaust memorials become part of the tuned-out urban background; and he maintains that the memory of the Shoah has had a negligible influence on Washingtons response to genocide in places like Biafra and Cambodia. Concerning Americas hesitant response to Serb atrocities in Bosnia, for example, he asserts that the lessons of Vietnam . . . easily trumped the lessons of Holocaust. Inconsistent in its approach, occasionally characterized by rhetorically overcharged prose, this well-written, richly layered, pathbreaking work nonetheless deserves a wide readership. -- Copyright ©1999, Kirkus Associates, LP. All rights reserved.

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36 of 39 people found the following review helpful.
A thought-provoking intellectual history, well presented
By Richard E. Hegner
This is one of the most intellectually stimulating books I have ever encountered. While few people with probably agree with everything the author has to say, he has written a thoughtful, thoroughly researched examination of how the idea of the Holocaust--and popular thinking about that tragedy among both Jewish and Gentile Americans--has evolved over the 60 years since the outbreak of World War II. He also has the courage to challenge conventional thinking as well as the beliefs of generally revered leaders like David Ben Gurion and Elie Wiesel.
The book does an excellent job of linking popular thinking about the Holocaust with concurrent historical trends and developments, including the more intense American focus on the Pacific as opposed to the European theatre for much of the war, the lack of appreciation during and immediately after the war for the immensity of the Jewish genocide, the emergence of the Cold War (together with the "discovery" of common totalitarian threads between Nazism and Stalinism), the "rehabilitation" of Germany after Stalin took over Eastern Europe, changing views about "victimization" in American popular culture, the Eichmann trial in Jerusalem and Hannah Arendt's controversial analysis of it, the Arab-Israeli Wars of 1967 and 1973, as well as the decline in American anti-semitism in general at the same time that radical black activists were employing anti-Jewish rhetoric.
One of the most important contributions of the book is its discussion of the alleged "uniqueness" of the Holocaust, which the author shows to be both historically inaccurate and dangerous in leading down the slippery slope where any other more recent catastrophes and disasters are minimized in comparison. Rich with example and documentation--the footnotes and endnotes should be read, too--the book is one I expect to return to in the future. Broad in its scope and well-written, it is generally quite persuasive in the arguments it advances.
I would concur with those critics who fault the author's occasionally overly colloquial style, especially when he is discussing Holocaust deniers. His dismissal of them as "kooks" and "nut cases" detracts from the generally strong case he makes against them.

0 of 0 people found the following review helpful.
Thanks to Dr. Richard L. Rubenstein, my life long primary study interest is the Holocaust and the theology of the Holocaust.
By Paul D. Harvill
Thanks to Dr. Richard L. Rubenstein, my life long primary study interest is the Holocaust and the theology of the Holocaust.

29 of 38 people found the following review helpful.
Will shake up your beliefs
By A Customer
Before reading this book, some of the things I knew about the Holocaust were that (1) the Allied military ignored the pleas of Jewish groups to bomb Auschwitz... (2) Bombing the rail lines to Auschwitz would have saved Jewish lives... (3) American guilt about failure to rescue Jews was an important factor in US support for the State of Israel in 1948... (4) The very existence of Israel was in peril during the 1967 and 1973 wars...
Novick argues (convincingly to me) that these, and a bunch of other things that I'd always assumed, are simply wrong. And I'm not just talking about the "soap factory" stories. The "political message" of the Holocaust (like most other things) often doesn't have much to do with "historical truth".
An earlier reviewer comments on the issue of the uniqueness of the Holocaust: actually, Novick does discuss this issue at some length, arguing convincingly that the whole issue is quite vacuous... uniqueness is a rhetorical rather than a historical matter.
I'm a little surprised that there hasn't been more of a media uproar over this book: it's a lot *more* controversial than Goldhagen's book of a few years ago (Hitler's Willing Executioners). Maybe the storm just hasn't broken yet?

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Jumat, 17 Oktober 2014

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  • Sales Rank: #8092929 in Books
  • Published on: 1605
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Selasa, 14 Oktober 2014

[X323.Ebook] Download PDF Tracing Boards of the Three Degrees in Craft Freemasonry Explained, by Julian Rees

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Tracing Boards of the Three Degrees in Craft Freemasonry Explained, by Julian Rees

Although most Freemasons will be familiar with the Tracing Boards - painted or engraved illustrations developed in the early years of Freemasonry which are used in Lodges to illustrate Masonic symbols and allegories during degree ceremonies and lectures - little has been published on them. The Tracing Boards are an essential part of the three Craft Degrees, assisting the Freemason in his quest to decode and interpret those allegories. There is no publication which adequately explains the Tracing Boards, their use and meaning of their symbolism, and Tracing Boards of the Three Degrees in Craft Freemasonry Explained fills that gap. The first three chapters give a detailed method of understanding and revealing the import of the three craft boards, based on those used in the three degrees by the Emulation Lodge of Improvement, known as the Harris Boards, which contain the elements of most of the Tracing Boards used in Lodges throughout England. The fourth chapter gives a brief overview of the history and the development of Tracing Boards in England, with some fascinating illustrations of long-forgotten boards. In the fifth chapter the author draws in many Tracing Boards and Lodge Cloths from other countries, particularly from the USA, and from other Masonic jurisdictions, bringing the art-form right up to the 21st century. This book is richly illustrated and features boards never before seen outside museums. Julian Rees was for some years on the Precepting Committee of the Emulation Lodge of Improvement in London. He has been a regular contributor to the quarterly magazine Freemasonry Today since its founding in 1997. In 2003, he joined the editorial team as deputy and news editor, and in the same year delivered the prestigious Wendel K. Walker Memorial Lecture in New York entitled Through Ritual to Enlightenment. He was one of the founding members of The Cornerstone Society, serving as Secretary for a number of years, and has lectured extensively to lodges in this country and abroad. Rees has been honoured by the Institut Maçonnique de France with the Ordre Maçonnique de Lafayette. He is now a member of the International Order of Freemasonry Le Droit Humain in England. He is the author of Making Light - A Handbook for Freemasons, The Stairway of Freemasonry, Ornaments Furniture and Jewels and So You Want To Be A Freemason?

  • Sales Rank: #1499378 in Books
  • Published on: 2015-10-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.69" h x .27" w x 8.27" l, .76 pounds
  • Binding: Paperback
  • 100 pages

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Five Stars
By Andrew
Fantastic book!!

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Minggu, 12 Oktober 2014

[F886.Ebook] Get Free Ebook Yoga Made Easy, by Desmond Dunne

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YOGA BOOK

  • Sales Rank: #2165650 in Books
  • Published on: 1966
  • Number of items: 1
  • Binding: Hardcover
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  • YOGA BOOK

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Sabtu, 11 Oktober 2014

[U263.Ebook] Ebook Download Before The Muses: An Anthology Of Akkadian Literature, by Benjamin R. Foster

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Book by Benjamin R. Foster

  • Sales Rank: #484494 in Books
  • Brand: Brand: Univ Pr of Maryland
  • Published on: 2005-01-30
  • Released on: 2005-01-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 2.25" l,
  • Binding: Paperback
  • 1044 pages
Features
  • Used Book in Good Condition

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27 of 28 people found the following review helpful.
Ian Myles Slater on: Words from the Earth
By Ian M. Slater
A remarkable amount of the literature of ancient Mesopotamia, and some neighboring regions, has come down to us due to the fact that it was written on clay, or occasionally cut into stone, and has survived into modern times literally by the ton. Of course, most of the sheer volume seems to have been things like tax receipts, "account receivable," disbursement orders, contracts, business letters, and scribal exercises; cuneiform ("wedge-shape") writing seems to have been developed for bureaucratic, not literary, reasons. The oldest texts still seem to be those in Sumerian, a language with no known relatives, although there is increasing evidence that the script was being used to write a Semitic language earlier than had been thought.

In "Before the Muses" (1993; third edition, 2005), we have an anthology of literary texts in what has become known as Akkadian, covering the temporal, regional, and literary dialects of an East Semitic language which used to be referred to, awkwardly, as "Assyrian and Babylonian," after the two main geographic divisions. It runs from the "Archaic" phase (say, 2300 B.C.E.) to the Late Period, ending somewhere around 100 B.C.E. I've read enough other translations of some of the contents to feel safe in saying that Foster's English renderings of them are impressive for their literary quality. (His accuracy I pretty much have to take on faith.)

With the exception of "Gilgamesh," which Foster separately translated for Norton (and has several other recent translations in print, notably by Stephanie Dalley, in the Oxford World's Classics' "Myths from Mesopotamia," and by Andrew George, in Penguin Classics' "The Epic of Gilgamesh") the translator has crammed into this collection at least a substantial sample of the most important literary genres of the ancient Assyrians and Babylonians. It includes mythic narratives, epics of heroes and historical kings, Wisdom texts, humorous stories, royal inscriptions, poetry, letters, and more; the harvest of over a century and a half of work in the field, and in museums and collections. Bit by bit the material has been identified, copied and photographed, the complex script transliterated, and, finally, the words have been rendered into modern languages.

Alas, I have to agree with an earlier reviewer who complained about the binding -- at over a thousand pages, it is an overstuffed paperback which is sure to crack its spine in ordinary use. It is also awkward to handle, both in terms of weight on the hands or wrists, especially for those with joint problems, and in preventing it from breaking in two while being read. Just letting the open book lie flat also tends to stress the binding.

On the other hand, a hardcover edition of "Before the Muses," or one in two volumes, like its first edition, although easier to handle, would be at a higher price; which, although I know is quite reasonable by present standards, as it is, still gives me sticker-shock. (A sign of how long I have been buying books, I suppose.)

For those who can't afford it, or don't want to invest that much in something unfamiliar, the abridged edition of 1995, "From Distant Days: Myths, Tales, and Poetry of Ancient Mesopotamia," is still available, at a more down-to-earth price. (This could be counted as a second edition plus-or-minus; it contains some material not included in the first edition, as well as corrections incorporated from the official second edition....) Frankly, though, if you are really interested in ancient non-Western literatures, or the background of the Bible, or Middle Eastern History (among other topics), my advice is to go ahead with the full version if you can; otherwise you might wind up buying both. And, in an area of scholarship that is still developing, a later edition of the same translation is usually the better choice. (Is anyone else thinking 'e-book'?)

And, besides being overstuffed with regards to the binding, the full edition is stuffed full of both otherwise readily available material (like a translation of the Babylonian Creation Epic, "Enuma Elish," and the other myths and mythological epics included in Dalley's volume) and masses of hymns, prayers, incantations, and secular literature. Much of it previously was available in English only in technical journals, or not at all. Some of the translations were from early in the twentieth century, and of dubious reliability. (Those who read German or French have had comparable, if less inclusive, volumes available for years; back in the 1980s and early 1990s, I struggled with those, as well as running down English translations in a large University library.)

[It somewhat belatedly occurred to me that I might as well identify the French and German volumes, for those who are curious, and read one or both with more ease than I ever achieved. The French translation is M.-J. Seux. "Hymnes et prières aux dieux de Babylonie et d'assyrie" published in 1978. W. von Soden contributed the second part of "Sumerische und Akkadische Hymnen und Gebete" published in 1953 (Adam Falkenstein having translated the Sumerian texts). There is considerable overlap between these two collections, given that both are made up of the same types of documents. Something over half of von Soden's selections are included by Foster; and, if 20-year-old memories are accurate, about the same is true of Seux's. Note that although von Soden is highly thought of, his work has aged during a continuing expansion of modern knowledge of the ancient language.]

13 of 14 people found the following review helpful.
An absolutely magnificent anthology.
By Boris S
A great translation for both experts and literature lovers like me, Foster provides citations and references on almost every page, for those interested in broadening their knowledge on the subject. My only complaint about specifically this edition of the book is that it's printed paperback, which is horrible, considering its more than 1000 pages long. I hope to see a hardcover version in the future.

16 of 18 people found the following review helpful.
a very lovely collection
By A. Vijunas
I am not a specialist of Akkadian studies, and bought this book merely out of interest. This very thick book (over 1000 pages) covers the different periods of the Akkadian history, from Old Akkadian (Archaic period) to the Late period, offering a very wide selection of texts (hymns, letters, incantations, love and mythological poems, legends, etc.). There is also a fairly lengthy introduction with numerous references to other literature, which will surely benefit not only amateur, but also professional students of the field.

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